Cute & Cool Nikon COOLPIX W100

Nikon Coolpix W100 11

Product Summary

  • Model name: COOLPIX W100
  • Release Date: 1st August 2016
  • Focus Type: Autofocus
  • Color: White | Blue | Yellow | Pink | Multicolour
  • Availability: February 2017
  • Price: $159.95
  • Purchase options: Adorama | B&H | Amazon

Key features

  • 13.2 Megapixel CMOS sensor
  • 3x Optical zoom
  • Waterproof to a depth of 10m
  • Shockproof to a drop of 1.8m
  • Freezeproof down to -10°C
  • Built-in Bluetooth & Wi-Fi with SnapBridge compatibility

The COOLPIX W100 combines reliable image quality with a simple, easy-to-use, animated menu option of Variety Menu, and an ergonomic design for everyone in the family to enjoy fun moments effortlessly. Its compact rounded design, large buttons and intelligent features such as Underwater Face Framing, enable users to capture high quality images and full HD*1 videos easily at the press of a button. New creative options including the Add Cartoon Effects and the Stamp function also aid in cultivating an interest amongst younger users. What’s more, the COOLPIX W100 supports SnapBridge, which establishes a connection between the camera and a smart device, allowing users to easily share the photos they have taken via SNSs and the like, without removing and reinserting the SD memory card.

*1“Full-HD” indicates recording capability in the 1920 x 1080 format.

Worry-free performance for use by every member of the family

The camera is dustproof, waterproof to 10 m, shockproof to withstand falls from as high as 1.8 m, and freezeproof to -10°C. It has a tough body that allows it to be used with a wide variety of leisure activities, whether at the pool or the park sandbox, the beach or the ski slopes.

Functions and a level of performance that make capturing beautiful photos easy

The camera has an effective pixel count of 13.2 megapixels*1, and is equipped with a 3x optical zoom NIKKOR lens. It is also equipped with Dynamic Fine Zoom*2, that can be used to achieve approximately 6x zoom with which resolution is preserved in the digital zoom range. In addition, the camera offers a number of functions that make capturing beautiful photos easy, including Underwater Face Framing, which detects and automatically photographs human faces when the camera is in the water, and Target Finding AF*3, with which the camera detects and focuses on the primary subject. What’s more, the camera is equipped with a new Add Light Trails (Multiple Exp. Lighten) mode for photo recording that enables beautiful recording of once difficult light trails made by stars or airplanes.

*1May be reduced with image processing.
*2The zoom ratio indicated for Dynamic Fine Zoom is the combined ratio of optical zoom from the maximum wide-angle position and digital zoom.
*3With shooting in point and shoot mode.

Support for SnapBridge, which expands the ways in which photos are enjoyed

The camera supports SnapBridge, which uses Bluetooth® low energy (BLE) technology to establish a connection between the camera and a smart device. Photos taken with the camera can be automatically transferred*1 to a smart device, and if uploaded from SnapBridge, an unlimited number of thumbnail images can be automatically uploaded*2 from the smart device to Nikon’s photo sharing service, NIKON IMAGE SPACE. Because photos can be transferred via the Internet or shared using an SNS the moment they are taken, sharing the exciting and dramatic moments that occur at leisure destinations is easy.

*1Original size images or images reduced to 2-megapixel equivalent (JPEG) can be transferred automatically. RAW/TIFF data cannot be transferred. Movies can be transferred by switching to Wi-Fi®, then selecting files manually. Download is not available with AVI files.

*2To upload images automatically to NIKON IMAGE SPACE, Nikon ID registration (free) is required, which can be easily setup via [Nikon ID registration/change] menu on the SnapBridge application.
Only when uploading to NIKON IMAGE SPACE via SnapBridge, JPEG data reduced to 2-megapixel equivalent can be uploaded unlimitedly in number and capacity.

  • The iOS application release date from Apple App Store® will be announced on SnapBridge Microsite as soon as it is determined.
  • SnapBridge application is available for a compatible iPhone®, iPad® and/or iPod touch® or smart devices running on the Android™operating system. The application download is free from Apple App Store® and GooglePlay™
  • The camera’s built-in Wi-Fi®, Bluetooth® and/or NFC® capability can only be used when it is connected to smart devices with the SnapBridge application installed.
Nikon Coolpix W100A multitude of shooting & retouch functions that make taking pictures more fun

The camera allows users to express themselves in a variety of ways with effects and frames that can be added with shooting, the ability to change colors and apply effects to images after they are taken, and much more. New creative options such as the Stamp and the Add Cartoon Effects have been introduced. After images are captured, they can be decorated with hearts, stars, or other stamps using the Stamp function, and the Add Cartoon Effects function can be used to make the image look like a panel from a comic by drawing lines. The cameras functions have been greatly enriched to enable greater enjoyment of images.

A function for recording full-HD*1 movies with stereo sound that can be used to preserve high-quality movies of memories

The camera is equipped with a full-HD movie recording function that enables recording of high-quality movies by simply pressing the movie-record button. The effects of camera shake can be effectively reduced with the electronic vibration reduction (VR) function.

*1“Full-HD” indicates recording capability in the 1920 x 1080 format.

Additional features
  1. A Variety Menu setting that allows the user to control camera functions according to the user or situation
  2. A welcome screen with which the characters and background change according to the time of day, how often the camera is used, the number of pictures taken with the camera, etc., and to which new characters have been added
  3. Easy to hold and use, even for children with small hands, designed with a rounded form for a superior grip, and available in five colors, one of which is a new marine pattern
  4. An Exchange Messages function that allows users to communicate by recording voice messages
  5. An Image Lock function that allows users to restrict image deletion by simply holding down two of the buttons on the back of the camera at the same time

Product Photo

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Sample Image

Nikon Coolpix W100 Sample Image

Nikon Coolpix W100 Sample Image

Nikon Coolpix W100Specification

Effective pixels
Effective pixels 13.2 million

(Image processing may reduce the number of effective pixels.)

Image sensor
Image sensor 1/3.1-in. type CMOS

Total pixels: approx. 14.17 million

Lens NIKKOR lens with 3x optical zoom
Focal length 4.1-12.3 mm (angle of view equivalent to that of 30-90 mm lens in 35mm [135] format)
Maximum aperture f/3.3-5.9
Construction 6 elements in 5 groups
Digital zoom magnification
Digital zoom magnification Up to 4x (angle of view equivalent to that of approx. 360 mm lens in 35mm [135] format)
Vibration reduction
Vibration reduction Electronic VR (movies)
Motion blur reduction
Motion blur reduction Electronic VR (still images)
Autofocus (AF)
Autofocus Contrast-detect AF
Focus range [W]: Approx. 5 cm (2 in.)-∞

[T]: Approx. 50 cm (1 ft 8 in.)-∞

Shoot close-ups, Photograph food, Shoot under water, Mirror, Add a bubble effect, Add a neon effect, Add a cartoon effect, Take soft pictures, Create a diorama effect, Shoot a movie miniature, Highlight colors : Approx. 5 cm (2 in.) (wide-angle position)-∞

(All distances measured from center of front surface of the protective glass)

Focus-area selection Center, face detection, target finding AF
Monitor 6.7 cm (2.7 in.), Apprpx. 230 k-dot, TFT LCD with anti-reflection coating and 5-level brightness adjustment
Frame coverage (shooting mode) Approx. 96% horizontal and vertical (compared to actual picture)
Frame coverage (playback mode) Approx. 100% horizontal and vertical (compared to actual picture)
Media SD , SDHC , SDXC

Internal memory (approx. 22 MB)

File system DCF and Exif 2.3 compliant
File formats Still images: JPEG

Voice messages: WAV

Movies: MP4 (Video: H.264/MPEG-4 AVC, Audio: AAC stereo)

Image size (pixels)
Image size (pixels) •  13 megapixels [4160 x 3120]

•  4 megapixels [2272 x 1704]

•  2 megapixels [1600 x 1200]

ISO sensitivity (Standard output sensitivity) ISO 125-1600
Metering method Matrix, center-weighted (digital zoom less than 2x), spot (digital zoom 2x or more)
Exposure modes Programmed auto exposure and exposure compensation (–2.0–+2.0 EV in steps of 1 EV)
Shutter Mechanical and CMOS electronic shutter
Speed 1/2000-1 s

25 s (Add light trails in Choose a style is set to Night sky)

Self-timer 10 s, smile timer

5 s (self-portrait timer)

Aperture Electronically-controlled ND filter (-2 AV) selection
Range 2 steps (f/3.3 and f/6.6 [W])
Range (approx.) (ISO sensitivity: Auto) [W]: 0.3-3.1 m (1 ft-10 ft)

[T]: 0.6-1.7 m (2 ft-5 ft 6 in.)

Flash control TTL auto flash with monitor preflashes
USB connector Micro-USB connector , Hi-Speed USB

(do not use any USB cable other than the UC-E21)

Supports Direct Print (PictBridge)

HDMI output connector HDMI micro connector (Type D)
Wi-Fi (Wireless LAN)
Standards IEEE 802.11b/g (standard wireless LAN protocol)
Frequency 2412-2462 MHz (1-11 channels)
Authentication Open system, WPA2-PSK
Communication protocols Bluetooth Specification Version 4.1
Supported languages
Supported languages Arabic, Bengali, Bulgarian, Chinese (Simplified and Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Marathi, Norwegian, Persian, Polish, Portuguese (European and Brazilian), Romanian, Russian, Serbian, Spanish, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Vietnamese
Power sources
Power sources One EN-EL19 Rechargeable Li-ion Battery (included)

EH-62G AC Adapter (available separately)

Charging time Approx. 1 h 40 min (when using EH-73P/EH-73PCH Charging AC Adapter and when no charge remains)
Battery life*1
Still images Approx. 220 shots when using EN-EL19
Movies (actual battery life for recording)*2 Approx. 1 h 30 min when using EN-EL19
Tripod socket
Tripod socket 1/4 (ISO 1222)
Dimensions / weight
Dimensions (WxHxD) Approx. 109.5 x 67.0 x 38.0 mm (4.4 x 2.7 x 1.5 in.)

(excluding projections)

Weight Approx. 177 g (6.3 oz ) (including battery and memory card)
Operating environment
Temperature –10°C–+40°C (14°F–104°F) (for land use), 0°C–40°C (32°F–104°F) (for underwater use)
Humidity 85% or less (no condensation)
Waterproof JIS/IEC protection class 8 (IPX8) equivalent (under our testing conditions). Capacity to shoot pictures underwater up to a depth of 10 m (33 ft) and for 60 minutes.
Dustproof JIS/IEC protection class 6 (IP6X) equivalent (under our testing conditions)
Shockproof*3 Cleared our testing conditions 1compliant with MIL-STD 810F Method 516.5-Shock
Supplied accessories
Supplied Accessories*4 Camera Strap, EN-EL19 Rechargeable Li-ion Battery, EH-73P Charging AC Adapter *, UC-E21 USB Cable, Brush

* A plug adapter is included if the camera was purchased in a country or region that requires a plug adapter. The shape of the plug adapter varies with the country or region of purchase.