Product Summary

• Model name: FUJIFILM X-A10
• Release Date: December 1, 2016
• Focus Type: Autofocus / Manual
• Format : APS-C
• Mounts: Fuji
• Color: Black
• Availability: January 2017
• Price: $499
• Purchase options: Adorama | B&H | Amazon

Key features

• 16.3 megapixel APS-C sensor
• Interchangeable lens camera
• ISO 200-25600
• Maximum shutter speed of 1/32000 sec
• Proprietary color-reproduction technology
• Compact and lightweight body with retro design
• 180-degree slide-and-tilt LCD with 100% visibility
• Focus down to 7cm for Macro Photography with XC16-50mm II kit lens
• Wireless communication functionality

Product features

Outstanding image quality, made possible by the newly-developed 16.3 megapixel image sensor

• Fujifilm’s color reproduction technology, nurtured through the development of photographic film, reproduces accurate, warm skin tones, clear blue skies and lush green foliage in tones as you remember them in your mind.
• The APS-C sensor delivers beautifully smooth bokeh effects for portraiture and macro shots when using a shallow depth of field.
• The X-A10 offers a total of six Film Simulation modes, namely the true-to-life colors of PROVIA (standard), the vibrant tones and saturated colors of Velvia (vivid), the soft tones of ASTIA (soft), the documentary-style tones of CLASSIC CHROME, as well as Monochrome and Sepia.
• The normal sensitivity range covers ISO200 to ISO6400, while extended sensitivity settings of ISO12800 and even ISO25600 can be selected when you want to minimize camera shake. The X-A10 produces clear images with astonishingly low noise, even on low-light nightscapes and indoor shots where high ISOs are essential.
• Advanced Filters help you easily produce creative effects. A total of ten Advanced Filters are available, including the new “Fisheye” and “Cross Screen” as well as Toy Camera, Miniature, Dynamic Tone, Pop Color, Soft Focus, High Key, Low Key and Partial Color.

Designed for perfect self-portraits

• Perfect composition
  The rear LCD employs a slide-and-tilt mechanism. When it is tilted 180 degrees into “selfie-mode”, it can slide out further to ensure the camera body doesn’t block the view.
• Ergonomic Grip
  The grip is shaped to accommodate both normal shooting and self-portraits alike. The shape based on ergonomic was designed through prototype testing involving hundreds of photographers
• Automatic shooting modes
  When taking a self-portrait, you can take photos by pressing the vertical command dial found directly below your index finger to minimize camera shake. The Self Timer function offers Smile Detection, that take photos automatically when the subject smiles, Buddy Timer which shoots when two people come close together, and Group Timer mode that automatically shoots when a specified number of people come into the frame.
• Intelligent focusing
  Rotating the tilting LCD upward by 180 degrees activates the Eye Detection AF to automatically adjust the focus on the subject’s eyes.
• Beautiful skin reproduction
  The X-A10 features a Portrait Enhancer mode, which makes the human skin look smoother and brighter. The beautiful skin tonality that only the X Series offers can be enjoyed also when shooting selfies

Extended battery life of approx. 410 frames per charge

• The energy-efficient design has extended the battery life to a class-leading level, allowing you to concentrate on shooting pictures without worrying about remaining battery power.
• The camera also supports charging via USB for maximum convenience, especially while traveling.

Class-leading minimum working distance and Super Intelligent Flash

• When fitted with the standard lens “XC16-50mmF3.5-5.6 OIS II,” the X-A10 can approach a subject up to the class-leading minimum working distance of approx. 7cm from the edge of the lens allowing you to explore the fantastic world of close-up macro photography.
• The built-in pop-up flash supports the Super Intelligent Flash system that accurately controls light output according to individual scenes. When shooting indoor portraits in low-light, small items or food, the flash system reduces highlight clipping to produce images exactly as your eyes see them. Natural colors and brightness are also achieved when shooting backlit scenes or photographing a person under intense sunlight that casts strong shadows on the face.

Full HD video recording

• Press the dedicated Video Recording button on the rear to easily start recording full HD (1080/30p, 25p, 24p) video.
• The Film Simulation function, popularly used for still images, can also be applied to video recording for a diverse range of creative effects, which can be combined with smooth bokeh, made possible with the APS-C sensor and FUJINON lenses to produce professional-looking, creative movies.
• Turning on the electronic image stabilization function delivers the five-axis image stabilization that combines optical and electronic stabilization, significantly reducing a variety of camera shakes that could occur during video recording. This function allows you to record high quality video with reduced camera shake while walking around with the camera in your hand.

Versatile shooting functions including the electronic shutter with the maximum speed of 1/32000 sec

• When using the ultra-fast electronic shutter, even under clear skies or other bright conditions, you can use large aperture to achieve a shallow depth of field without over-exposing the image. You can capture a scene exactly as intended without having to use an ND filter.
• As a result of answering the requests from many users, the X-A10 now features the Panorama and Time Lapse functions.
• Other new functions include the interlocking of Metering and AF areas, support for the Adobe RGB color space, and choice of different colors in Focus Peaking for assisting MF.

Wireless communication functionality to enable remote shooting from smartphones and tablet devices*

• Install the free FUJIFILM Camera Remote app on your smartphone or tablet and use the Wireless Communication function to transfer photos and videos to your device with a simple one-touch operation. You can view and select photos and videos in your camera or on your smartphone and then easily import them to your device. You can even attach GPS location information, obtained by your smart device, to your images.
• The Remote Shoot function lets you adjust exposure and other settings, focus and take photos from your smartphone or tablet device. With Remote Shooting, the app not only offers basic operations such as Touch AF and shutter speed adjustment, but also lets you adjust a variety of shooting settings or initiate video recording. It’s great for group photos, self-portraits or even wildlife photography where you might want to compose your shot from a distance.
• Images can also be sent directly from the camera to the Instax SHARE smartphone printer for instant printing.
• The camera is Wi-Fi® enabled** to easily back up in-camera data to your computer***

Product Photo

Sample Image

Specification

Model Name	FUJIFILM X-A10
Number of effective pixels	16.3 million pixels
Image sensor	23.6mm x 15.6mm (APS-C) CMOS with primary color filter Sensor Cleaning system Ultra Sonic Vibration
Storage media	SD Card (-2G) / SDHC Card (-32G) / SDXC Card (-256G) UHS-I*1
File format	Still image JPEG (Exif Ver 2.3)*2 / RAW (RAF format) / RAW+JPEG (Design rule for Camera File system compliant / DPOF-compatible) Movie Movie File Format: MOV Movie Video Compression: H.264 Audio: Linear PCM Stereo
Number of recorded pixels	L: (3:2) 4896ｘ3264 / (16:9) 4896ｘ2760 / (1:1) 3264×3264 M: (3:2) 3456ｘ2304 / (16:9) 3456ｘ1944 / (1:1) 2304×2304 S: (3:2) 2496ｘ1664 / (16:9) 2496ｘ1408 / (1:1) 1664×1664 <Motion Panorama> 180°: Vertical: 2160 x 9600 / Horizontal: 9600 x 1440 120°: Vertical: 2160 x 6400 / Horizontal: 6400 x 1440
Lens mount	FUJIFILM X mount
Sensitivity	Standard Output Sensitivity : AUTO1 / AUTO2 / AUTO3(up to ISO6400) / ISO200 to 6400(1/3 step) Extended output sensitivity : ISO100 / 12800 / 25600
Exposure control	TTL 256-zone metering, Multi / Spot / Average
Exposure mode	P(Program AE) / A(Aperture Priority AE) / S(Shutter Speed Priority AE) / M(Manual Exposure)
Exposure compensation	-3.0EV – +3.0EV, 1/3EV step (movie recording : -2.0EV – +2.0EV)
Image Stabilizer	Supported with OIS type lens
Face detection	Yes
Eye detection	Yes
Shutter type	Focal Plane Shutter
Shutter speed	Mechanical Shutter 4 sec. to 1/4000 sec.(P mode), 30 sec. to 1/4000 sec.(All modes) Bulb mode(up to 60 min), TIME : 30 sec. to 1/4000 sec. Electronic Shutter*3 1 sec. to 1/32000 sec.(P / A / S / M modes) Bulb mode : 1 sec. fixed, TIME : 1 sec to 1/32000 sec. Mechanical + Electronic Shutter 4 sec. to 1/32000 sec.(P mode), 30 sec. to 1/32000 sec.(All modes) Bulb mode(up to 60 min), TIME : 30 sec. to 1/32000 sec. Synchronized shutter speed for flash 1/180 sec. or slower
Continuous shooting	Approx. 6.0 fps (JPEG : max. approx. 20 frames) Approx. 3.0 fps (JPEG : up to the capacity of the card) * Recordable frame number may vary depending on the type of memory card used. * The frame rate varies with shooting condition and the number of images recorded.
Auto bracketing	AE Bracketing (±1/3EV, ±2/3EV, ±1EV) Film Simulation Bracketing (Any 3 types of film simulation selectable) Dynamic Range Bracketing (100% · 200% · 400%) ISO sensitivity Bracketing (±1/3EV, ±2/3EV, ±1EV) White Balance Bracketing (±1, ±2, ±3)
Focus	Mode Manual Focus/ Multi AF / Area AF / Continuous AF / Tracking AF Type TTL contrast AF, AF assist illuminator available AF frame selection Area AF (49 areas with 7 x 7), Changeable AF frame size
White balance	Automatic Scene recognition / Custom / Color temperature selection (2500K-10000K) / Preset: Fine,Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White),Incandescent light, Underwater
Self-timer	2sec. / 10sec. / Smile / Buddy (LV.1 – LV.3) / Group (1-4 subjects)
Flash	Manual pop-up flash (Super Intelligent Flash) Guide number : Approx 5 (ISO100・m) / Approx 7 (ISO200・m)
Flash modes	Red-eye removal OFF Auto/Forced Flash/Suppressed Flash/Slow Synchro/Rear-curtain Synchro/Commander Red-eye removal ON Red-eye Reduction Auto/Red-eye Reduction & Forced Flash/Suppressed Flash/ Red-eye Reduction & Slow Synchro/Red-eye Reduction & Rear-curtain Synchro/Commander   * Red-eye removal is active when Face Detection is set to ON.
Hot shoe	No
LCD monitor	3.0-inch, aspect ratio 3:2, approx. 1,040K-dot Tilt-type, TFT color LCD monitor (approx. 100% coverage)
Movie recording	Full HD 1920 x 1080 30p / 25p / 24p, Continuous recording : up to approx. 14 min. HD 1280 x 720 60p / 50p / 24p, Continuous recording : up to approx. 27 min. * Use a card with SD Speed Class with  or higher
Mode dial	Advanced SR AUTO / P / S / A / M / C(Custom) / Night / Sports / Landscape / Portrait Enhancer / SP(Scene Position) / Adv.
Film Simulation mode	6 type (PROVIA/STANDARD, Velvia/VIVID, ASTIA/SOFT, CLASSIC CHROME, MONOCHROME, SEPIA)
Dynamic range setting	AUTO, 100%, 200%, 400% ISO restriction (DR100%: No limit, DR200%: ISO400 or more, DR400%: ISO800 or more)
Advanced filter	Toy camera, Miniature, Pop color, High-key, Low-key, Dynamic tone, Fish-eye, Soft focus, Cross screen, Partial color (Red / Orange / Yellow / Green / Blue / Purple)
Touch screen	No
Other photography functions	Advanced SR AUTO, Eye detection AF, Face Detection, Interval timer shooting, Auto Red-eye Removal, Select custom setting, Motion panorama, Color space, Setting (Color, Sharpness, D-range, Gradation), Film Simulation, Advanced Filter, Framing guideline, Frame No. memory, Histogram display, Preview depth of focus, Focus check, Focus Peak Highlight, Multiple exposure, Fn button setting, ISO AUTO control, Interlock spot AE & Focus area, Edit/Save quick menu, Preview exp./WB in manual mode, Shutter Type
Playback functions	RAW conversion, Image rotate, Auto image rotate, Face Detection, Red-eye reduction, Photobook assist, Erase selected frames, Multi-frame playback (with micro thumbnail), Slide show, Protect, Crop, Resize, Panorama, Favorites
Wireless transmitter	Standard IEEE 802.11b/g/n (standard wireless protocol) Access mode Infrastructure
Wireless functions	Geotagging setup, Image transfer (Individual image/Selected multiple images), View & Obtain Images, PC Autosave, instax Printer Print
Other functions	35 Languages, Date/Time, Time difference, Sound & Flash OFF, Quick start Mode, High Performance, Preview exp. in Manual mode, LCD Brightness, LCD Color, Preview Pic. Effect, DISP. Custom Setting
Terminal	Video output – Digital interface USB 2.0 High-Speed / micro USB terminal * connectable with Remote Release RR-90 (sold separately) HDMI output HDMI Micro connector (Type D)
Power supply	NP-W126S Li-ion battery (included)
Dimensions	116.9(W) mm x 67.4 (H) mm x 40.4(D) mm / 4.6 in.(W) x 2.7 in. (H) x 1.6 in. (D) (Minimum depth: 32.1 mm/ 1.3 in.)
Weight	Approx. 331g / 11.7 oz. (including battery and memory card) Approx. 282g / 9.9 oz. (excluding accessories, battery and memory card)
Operating Temperature	0 – 40°C / 32 – 104°F
Operating Humidity	10 – 80% (no condensation)
Battery life for still images*4	Approx. 410 frames (with XF35mmF1.4 R lens)
Starting up period	Approx. 0.7 sec., when High Performance mode set to ON Approx. 1.3 sec., when High Performance mode set to OFF * Fujifilm research
Accessories included	Li-ion battery NP-W126S AC power adapter AC-5VF Plug Adapter USB cable Shoulder strap Body cap Owner’s manual